Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. In many instances, when target market aligns with the user demographics of a social platform, social advertising can provide huge increases in conversions and sales with lower cost of acquisition.
Social media marketing presents a huge opportunity to reach more consumers at a lower cost. Not only will you reach more consumers, you are able to target the right ones.
Consider the following social media advertising statistics:
1. Twenty six percent (26%) of users who click on Facebook ads end up buying the advertised product
2. Seven (7) million+ businesses use Facebook for advertising
3. According to the CMO survey, brands will almost double their budget allocated to social media advertising by 2023.
These compelling stats provide a clear picture of how integral social media advertising has become for organizations to grow their business.
Social media advertising is significantly impactful as it allows you to deliver your message to your ideal buyers throughout their purchase journey.
Social media advertising distinguishes itself from traditional advertising with sophisticated targeting capabilities.