Mockups make a brand or project come to life in the client’s eyes. When a client sees a visual representation of what their logo looks like on t-shirts, or what their book will look like with the logo on the cover, it helps them understand the outcome of the final product.
Mockups can be used for presenting the final layout for branding, as well as packaging design for products. Product designers can use mockups to demonstrate how the final design will look before it’s sent off for printing.
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